If you’re not measuring your sales & marketing performance, you’re throwing away money. Our business analytics consulting services will help you measure sales, marketing, business processes, and more.
Business Analytics Consulting
Data should drive decisions in all businesses. In order to compete, even small businesses need to measure and analyze data. Without compiling data properly, analyzing and measuring is difficult at best or impossible at worst.
Google Analytics 4
Google is sunsetting Universal Analytics in July 2023. The time to implement and configure Google Analytics 4 (GA4) is now. Google Analytics is best in class reporting software. Because it’s free, no business should operate without it.
We believe GA4 should be the analytical foundation of all small and medium size businesses. Our Business Analytics Consulting efforts always begins with GA4. We audit your GA4 configuration to ensure it’s implemented properly. We’ll identify weaknesses and fix them.
The result is a foundation upon which your data and reporting is always accurate.
Google Tag Manager
Google Tag Manager (GTM) is your one stop shop for adding, removing, and editing marketing tags and other code snippets. Think of as your marketing team’s workshop, separated from that of your developers and website.
Your marketing team can operate within GTM to avoid breaking your site and adding code snippets with little or no coding knowledge.