Marketing Automation Expert
Every lead captured, and every lead kept in touch with, by email that reaches the inbox.
Growth Geyser builds marketing automation for B2B teams of 10-100 employees on ActiveCampaign and HubSpot: forms, lead magnets and booking, welcome and nurture sequences, segments, and deliverability.
We build the system. You write the emails.
What we hear on discovery calls
“Everything has been rolled into newsletter historically and we don't have a opt out box so that's probably not ideal.”
“It's very campaign like, okay, we've got a webinar coming up. Let's hit everyone.”
“I don't know that they are getting into ActiveCampaign.”
“Our payroll open rate is 18%.”
What Your Marketing Automation Stack Should Achieve
We build it in the order a lead experiences it.
- 1Capture — Forms, lead magnets and booking pages.
- 2Welcome — An email that confirms the form worked.
- 3Nurture — A short sequence toward one next step.
- 4Newsletter — For people who asked for it.
- 5Segments — The right email to the right people.
- 6Hand-off — Sales-ready leads to your reps. Scoring and routing
Lead capture: forms, lead magnets and booking
- Map every entry point first. Website forms, event sign-ups, downloads, booking links. Most teams have more than they think.
- Fewer fields, the same on every form. Every extra field loses sign-ups, and matching fields keep your data clean.
- A welcome email that proves the form works. Believe it or not, it does not always.
- A booked call creates the deal. Until then, the person is a lead on your list, not a deal in your pipeline.
- Only as much as the moment needs. A 30-person event does not need its own landing page.
What we do not do
We do not run Google Ads, paid social or cold email. Our work starts when someone fills in your form, downloads your guide or books a call.
Want to know which forms and campaigns bring in leads? That is Business Analytics: GA4, form listeners and attribution.
Nurture is not a newsletter
Nurture sequence
Starts when someone does something, like downloading a guide. Day one, day three, day seven. Leads to one next step. The same emails for everyone who enters, so it never goes out of date.
Newsletter
Dated news, sent to everyone who asked for it. You would not send July's newsletter in August. It keeps you top of mind; it does not move a lead forward.
A download is not a newsletter sign-up. Someone who grabs your guide agreed to get the guide. We ask before we add them to the newsletter.
Segments and deliverability
- One list, many segments. Many accounts we audit have too many lists and tags that nobody uses.
- Remove people who never open. They hurt your sender reputation, which pushes everyone else toward spam.
- Lighter design. Heavy graphics tell Gmail and Outlook it is a marketing email, and it goes to promotions.
- Spread your sends. Everything in one time slot works against you.
- Unsubscribed means unsubscribed. Adding someone to any list, even one called “Cancelled”, can make them mailable again.
No setting fixes deliverability overnight. These add up. Moving platforms? Our ActiveCampaign and HubSpot pages cover warming up a new account.
Plain-text emails opened at 36%, against 18% for the designed template, on the same journey. Online education business, ActiveCampaign.
removed from one B2B account after checking each against live data, in stages: 5 first, then 50, then the rest.
Who does what
Growth Geyser builds
- Forms, lead magnets and booking connected to your CRM
- Welcome and nurture automations, and their timing
- Lists, segments and tags, cleaned up
- Deliverability settings and list hygiene
- What each email needs to do, and when it sends
You write
- The emails themselves, or your copywriter does
- Your newsletter content
- Your lead magnet
You know your buyers' language better than we do. We give you examples and a brief for each email.
Choosing your Marketing Automation Software
We work mainly in ActiveCampaign (certified consultant since 2019) and HubSpot. If you are choosing between them, or wondering whether your current tool is the problem, start with a RevOps Tech Stack Assessment.
Other Software Tools We Know
Tools we have connected to marketing automation on client accounts:
Connecting one of these for you? See Systems Integrations and No-Code Automation.
Related reading
Frequently asked questions
Newsletter or nurture sequence: what is the difference?+−
A newsletter is a campaign: dated news sent to everyone who agreed to hear from you. A nurture sequence is an automation: a fixed set of emails that starts when someone does something, like downloading a guide, and leads them to one next step. Most teams need both, kept separate.
Why are our open rates low?+−
Usually the list, not the subject line. Contacts who never open hurt your sender reputation, so the rest of your list lands in promotions or spam. Heavy templates do the same. Removing non-openers, using lighter design and spreading sends out often helps, though nothing moves deliverability overnight.
Do you write the emails?+−
No. Growth Geyser builds the system: forms, segments, automations, timing and deliverability. You write the emails, or your copywriter does, because you know your buyers' language better than we do. We will tell you what each email needs to do and when it sends.
Do you run ads or cold email?+−
No. We do not run Google Ads, paid social or cold email. Our work starts when someone fills in your form, downloads your guide or books a call, and makes sure that lead is never lost.
Losing leads between the form and the follow-up?
Tell us where your leads come from and what happens to them next. We will show you where they are falling through, and what it takes to catch them.
Book Your Free Discovery CallA short form first, then you pick a time on the next screen.